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Introduction
Viagogo is an international online marketplace dedicated to the buying and selling of tickets for a variety of live events, including concerts, sporting competitions, and other forms of entertainment. Despite its widespread popularity, the platform has been subject to considerable criticism and controversy. This article aims to explore the advantages and disadvantages of Viagogo, examining its functionalities, pricing strategies, and the ethical dilemmas associated with its business operations.
Understanding Viagogo
Established in 2006, Viagogo operates across more than 60 countries globally. It functions as a secondary ticket market, meaning that tickets listed on the platform are resold by individuals or entities, rather than being directly offered by the event organizers. This arrangement can be advantageous for those who are unable to secure tickets through official channels or are in search of tickets at a premium price.
Advantages and Benefits of Viagogo
Diverse Selection of Tickets: Viagogo provides an extensive selection of tickets for a wide range of events, from major concerts and sports competitions to smaller, specialized performances.
Global Accessibility: Users have the opportunity to purchase tickets from sellers located in any part of the world, thereby gaining access to events that might not be available locally.
Convenience: The platform is designed to be user-friendly, allowing users to purchase tickets with just a few simple steps.
Pricing and Fees
Viagogo charges a listing fee to sellers for having their tickets available on the platform, which is typically a percentage of the ticket's original price. Additionally, buyers may face additional fees, such as booking fees or delivery charges. It's important to note that the prices of tickets on Viagogo can vary significantly based on demand and the seller's markup.
Controversies and Ethical Concerns
Ticket Scalping: Viagogo has been accused of enabling ticket scalping, a practice where individuals or entities buy tickets in large quantities at their face value and then resell them at significantly higher prices. This can make it challenging for fans to purchase tickets at a reasonable cost.
Misleading Information: The platform has been subject to criticism for providing inaccurate or misleading information regarding the availability and pricing of tickets.
Consumer Complaints: Numerous consumers have reported difficulties with Viagogo, including issues related to obtaining refunds or dealing with sellers who are fraudulent.
Conclusion
Viagogo offers a convenient solution for purchasing tickets for live events, yet it is crucial to approach the platform with caution. The potential for ticket scalping, misleading information, and consumer complaints should be carefully considered. Should one decide to use Viagogo for ticket purchases, it is recommended to research the seller thoroughly and compare prices with other reputable platforms.
