These are our top picks for the Luxury Car Brands globally! Read more about this on Review Me First!
The online popularity of the world's greatest luxury vehicle brands is a solid forecast of future sales and trends impacting the global automobile industry. Every luxury automobile brand on our list captures considerable customer attention and sparks relevant social media debates.
This year, electric cars are the most critical development influencing the global automobile industry, driven by consumers' need for sustainable driving experiences and tougher pollution rules.
With the Tesla Model S Plaid and Porsche Taycan debuting this year, luxury electric vehicles (EVs) are becoming increasingly fun to drive. Electric cars are also benefiting from increased range and expanding charging station networks throughout the world.
In 2022, digitalisation will be the second most significant development impacting the automotive sector. Connected cars, self-driving automobiles, and the ever-increasing size of digital screens inside cars are three significant investment areas for automakers.
Luxury automobile manufacturers are at the forefront of the digital change of our driving experience. The new Mercedes-Benz EQS is a perfect example of digital innovation placed front and centre in the cockpit to improve the driver's experience.
The worldwide luxury automobile sector is expanding, with a market value of $665 billion expected by 2027. While German automakers dominate the top of our ranking with BMW, Mercedes-Benz, and Audi, the United States quickly catches up with Tesla.
Japan has one brand in the top 15: Lexus, Toyota's luxury subsidiary. Other European brands from Sweden (Volvo), Italy ( Maserati, Lamborghini, and Ferrari), the United Kingdom (Land Rover and Jaguar), and France make up the rest of our ranking (Bugatti).
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Most Popular Luxury Car Brands
1. BMW – Germany
Bayerische Motoren Werke, also widely known as BMW, is the most popular luxury automotive brand online, accounting for 22.8 per cent of search interest in 2022 thanks to a series of newsworthy movements that have continually kept it in the spotlight.
The brand's push to premium electric vehicles has helped boost interest, particularly with the unveiling of BMW's New Class EV-focused platform, which will be available in 2025.
With the launch of the highly anticipated BMW M3 and M4 and the future fully-electric iX model, the German luxury automobile manufacturer is also retaining its name at the forefront of the market.
The brand's electric motors are said to compete with Tesla. And, as is customary, the brand's ever-evolving technology adds to its steady market share. BMW intends to nearly treble its number of all-electric and plug-in hybrid vehicles to 25 by 2023.
2. Mercedes Benz – Germany
The Daimler Group's luxury automobile subsidiary, Mercedes-Benz, ranks second on our list of the most popular luxury vehicle brands online. It will be the most valued luxury automotive brand in 2022.
Mercedes-Benz has maintained its place near the top of the luxury automobile market by redefining new-age luxury with a variety of battery-powered supercars. This is due to its continual attention to detail and never-faltering rapid technology speeds.
The Daimler Group's luxury automobile subsidiary, Mercedes-Benz, ranks second on our list of the most popular luxury vehicle brands online. It will be the most valued luxury automotive brand in 2022.
Mercedes-Benz has maintained its place near the top of the luxury automobile market by redefining new-age luxury with a variety of battery-powered supercars. This is due to its continual attention to detail and never-faltering rapid technology speeds.
3. Audi – Germany
From the brand's new Tesla-rivaling electric sports vehicle to photographers catching images of the long-awaited Audi Q9 – all eyes have been on Audi's revolutionary technologies.
In recent years, breaking into the electric vehicle market has been a focus for the German luxury automobile maker. With the Q9 rumour, Audi has edged closer to the top as it boosts its standing to the E-vehicle business's forefront.
The company also announced a deal with Amazon to allow its customers to acquire high-power electric charging stations for their homes from the eCommerce giant.
Audi has lately profited from sales of its e-Tron SUV and e-Tron Sportbacks. The absence of recent competition from neighbouring Tesla (while the brand relaunches its models) has created room in the sector for Audi to surge to the top.
With a 15.5 per cent share of search interest, Audi expects to reveal its Audi e-Tron GT this summer, competing with premium automobile makers.
4. Tesla – United States
Tesla's cult-like fanbase guarantees that it remains in talks year after year, and as of 2022, it is the market leader in internet popularity in the United States.
Tesla, founded in July 2003, is the world's most valuable carmaker, and its soaring stock prices, thanks to the company’s "home run" of sales in the first quarter of 2022, predict a bright outlook overall. Through its worldwide manufacturing growth in China and Europe, Tesla manufactured 180,338 vehicles alone in the first quarter of 2022.
CEO Elon Musk has also done his part, as usual, to maintain Tesla popular not only among industry professionals but also with the general public due to a series of viral social media posts. He recently drew notice for promising 10,000 new jobs in Texas that did not require a college degree or a finished high school diploma.
5. Porsche – Germany
Porsche sales are up more than 44 per cent year on year in the first quarter of 2020. The firm owes most of this to its ever-expanding model lineup, emphasising the first completely electric Porsche. The Taycan, 4S, Turbo S, and Turbo were just reaching the market in Q1 2020, with the Taycan Cross Turismo joining the fray later that year.
Even better, Porsche has recently added the Taycan to its subscription service. Unlike other automakers that have opted to discontinue subscription services – BMW, Mercedes-Benz, and Cadillac – Porsche intends to expand in the United States throughout this year and into 2022.
6. Lexus – Japan
The simplest way to describe Lexus' year in the car business is "tech-laden." While the brand hasn't yet achieved the pinnacle of market share and attention, it's working hard to improve that by 2025. The debut of the LF-Z Electrified, together with Lexus' aim to release 20 new or modified cars internationally over the next four years, signals big things are on the way.
Toyota's premium business also intends to gain market share with a new set of supercar-like characteristics such as pronounced character lines, sleek LED lighting, and performance to match. Lexus has had a solid start to 2022, increasing market share in the UAE area and worldwide attention.
7. Volvo – Sweden
From the inclusion of five more of its models to the IIHS Top Safety Pick Plus list to enhanced paid parental leave and a solid gain in sales in the first quarter of the year, it's safe to say that Volvo is ticking all the boxes when it comes to sparking online dialogues.
The last two reasons are partially related: as Volvo seeks to enhance its market share in the electric car business, it also seeks to raise retention and talent acquisition rates through various new policies.
According to Volvo's CEO, the company's ambition is to become an all-electric car manufacturer by 2030. The brand's move into the luxury car market, combining Scandinavian simplicity with electric power, sparks a broader discussion about making premium automobiles ecologically sustainable and safe.
8. Lamborghini – Italy
Lamborghini reported record earnings in 2020, delivering 7,430 vehicles globally and earning $1.9 billion in profits. Despite a two-month obligatory pandemic shutdown, the luxury supercar manufacturer has already claimed nine months of orders secured for 2022 and an increasing market share in China.
Lamborghini's falling online midpoint might be related to the company's absence of electric vehicles, which CEO Stephan Winkelmann has suggested may alter in the coming months.
However, a major tech focus has kept the Lamborghini name alive on social media, with particular attention paid to incorporating Amazon's Alexa into the Huracán EVO.
The cooperation, first announced in January 2020, has sparked discussions concerning the car industry's transition from physical controls to voice-activated and touch-screen-based solutions.
9. Ferrari – Italy
In an unexpected move, the Ferrari Purosangue — the brand's first-ever premium SUV – will arrive in 2022. For the time being, 2022's considerable media attention has been concentrated on automotive aficionados' keen anticipation of the vehicle's maiden appearances.
The Ferrari Purosangue, designed to compete with the Lamborghini Urus and Aston Martin DBX, is released at the same time as several other supercar companies produce their versions of a family-friendly car.
While other manufacturers may not have gotten as much notice for producing an SUV, Ferrari's did, especially when Design Chief Flavio Manzoni stated that patriarch "Enzo Ferrari would turn in his grave" if Ferrari ever did the same thing.
10. Land Rover – United Kingdom
When it comes to new technologies, Land Rover is committed to staying one step ahead. Thanks to recent collaborations with commercial spaceline Virgin Galactic and Panasonic's nanoe X virus-busting air conditioning purification technology, the British automobile maker remains one of the most popular luxury car brands online. Both try to rekindle the spirit of Land Rover in ways that appeal to very different segments of the market.
With this increased level of internal protection, the latter promises to increase Land Rover's appeal throughout the year, helping to position the brand as an even safer option. In other news, the debut of Land Rover's flagship luxury SUV with matching supercharged features in 2022 promises to generate even more buzz.
11. Jaguar – United Kingdom
Jaguar, the stylish manufacturer, has more than justified its online position in the previous year, with an ever-growing list of announcements and releases maintaining it in worldwide debates. Contactless 'predictive touch' touchscreens, virus-fighting technology throughout the whole Jaguar brand, and the debut of the Jaguar I-Pace electric SUV in India are just a few of the most recent Jaguar-related news headlines.
The announcement of the 2022 F-Type, a smoother, sleeker beast with astounding peak speeds of 275 km/h and elegant interiors, has wowed Jaguar enthusiasts worldwide. Jaguar also unveiled their new EV race vehicle, the Jaguar Vision Gran Turismo SV, sparking online social debates about actual and virtual automobiles.
12. Cadillac – United States
The Cadillac Lyriq is a new car known for being seen but not heard — except on social media. The Cadillac Lyriq, which is likely to be responsible for a substantial portion of the brand's social activities, promises huge things in the world of electric automobiles. It is Cadillac's first foray into the market, after the unveiling of the Lyriq in August 2020.
Lyriq aspires to redefine American luxury in the following years before going even further. Another major Cadillac announcement in January 2022 was the brand's steering wheel-free and even wheel-free car idea. Or, as they put it, the "future of transportation vision."
13. Rolls-Royce – United Kingdom
Rolls-Royce, a British luxury automobile manufacturer, is often regarded as the epitome of luxury.
The Rolls-Royce Ghost was named Top Gear's 2020 Luxury Car of the Year, and the company has reaped the benefits ever since. Rolls-Royce – and those with interest in the automotive sector – certainly expected such attention owing to Ghost's modest, elegant characteristics, which are seen to be one of the most game-changing luxury supercars introduced in the previous 12 months.
The limited-edition Phantom Tempus Collection drew notice in recent months, as did the 20 orders for the Rolls-Royce Ghost received on the opening day of the Bangkok International Motor Show. It's safe to assume that Ghost plays a significant influence in Rolls-ranking Royce's on our list, and for a good reason.
With 1,380 vehicles sold in the first quarter of 2022, Rolls-Royce achieved its highest-ever first-quarter sales performance in the marque's 116-year existence (up 62 per cent on the same period in 2020).
14. Maserati – Italy
Everything Maserati is having a fantastic year this year. The Bora, one of the brand's most famous and first mid-engine vehicles, will be 50 years old in 2022. It's Golden Anniversary drew a lot of attention to the brand, with many people taking the opportunity to reflect on Maserati's evolution since its inception.
It's also the year when the new Maserati MC20 was named "Best of the Best" at the Red Dot Awards 2022. The launch in July 2020 of Maserati's first hybrid vehicle, the Maserati Ghibli, with the trademark Maserati sound but combined with a modern makeover and electric elements, is one of the greatest announcements for 2022.
15. Bugatti – France
Bugatti has previously declared that it will continue to expand the Chiron family, and a mysterious prototype spotted in July 2020 had all eyes on social media waiting for additional updates. The USP of the latest addition to the family is unknown since Bugatti stated that it would like to focus on other aspects rather than peak speeds with this new variety.
This is a similar theme to practically all of Bugatti's recent media attention, with other major headlines centred on the development and release of the 300th Chiron Hypercar (out of a planned 500) and the debut of the first Centodieci Hypercar.
Bugatti's unattainable, better-than-the-last pricey supercars continue to grab online and offline attention. So pricey that we have an up-to-date list of Bugatti vehicle pricing if you want to examine how the brand's models compare.
